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I’m Protected, Now What?By Natalie E. Glitzenhirn-Augustin

Updated: Apr 23


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I’m Protected, Now What? By Natalie E. Glitzenhirn-Augustin: In the realm of Intellectual Property (IP), women have been leading the charge, yet often lag behind in securing their innovations and creations. Last year, I delved into this issue, questioning why this discrepancy exists. Little did I know, I would soon embark on a transformative journey of my own.

As a seasoned legal practitioner, I found myself immersed in the day-to-day operations of my firm, neglecting the protection of my own brand. It took a conversation with Michele Katz on the Women’s IP World Podcast to spark a realization: my name and logos needed safeguarding. Thus, on April 3rd, 2023, I took the plunge and initiated the trademark application process.

Navigating the Trademark Application Process Becoming a trademark applicant thrust me into the client's shoes, eagerly awaiting updates on the progress of my application. Despite the initial excitement, the journey was filled with anticipation and occasional frustration as I awaited the official registration.

A Call to Empowerment: WIPO’s Initiative for Women Entrepreneurs In November 2023, an invitation to participate in WIPO's project for Women Entrepreneurs in the Caribbean reignited my passion for IP protection. The project aimed to equip women with the skills and knowledge to manage their intangible assets effectively.


During a spirited discussion with fellow professionals, including our Registrar of Companies and Intellectual Property, the potential for transformative impact became evident. Together, we pledged to support women entrepreneurs in safeguarding their intellectual property, empowering them to thrive in the market.

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After months of anticipation, on December 28th, 2023, my trademarks were officially registered. The sense of accomplishment and belonging to an exclusive club of trademark holders was exhilarating.


Now armed with trademark protection, my focus shifts to advocating for IP awareness and protection among fellow professionals and entrepreneurs. Every registered mark I encounter serves as a reminder of the importance of safeguarding intellectual property assets.

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Conclusion

As I reflect on my journey, I urge fellow professionals and entrepreneurs to prioritize the protection of their intellectual property. Let us collectively champion a culture of awareness and empowerment, ensuring that women in IP can thrive and innovate with confidence.


Join me in embracing the journey of protection and empowerment in Intellectual Property. Together, we can create a future where innovation knows no bounds.



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