Fashion Law in Venezuela: Intellectual Property as a Legal Protection Tool by Beatriz Ayala Cherubini
- Hetanshi Gohil
- Jul 22
- 2 min read
In the Women’s IP World Annual 2025, Beatriz Ayala Cherubini, Founding Partner at Ayala & Asociados, Venezuela, offers an insightful look into the intersection of fashion and law, exploring how intellectual property (IP) is evolving as a key protective tool for the fashion industry in Venezuela and the broader global landscape.
Fashion as Identity and Innovation
Fashion has always been more than appearance it's a cultural force, a form of identity, and an engine of economic value. In Venezuela, designers are gaining global attention for their originality, yet many face challenges when it comes to protecting their creative work. Beatriz highlights how IP protection ensures that fashion isn’t just seen it’s safeguarded.
The Foundations of Fashion Law
From trademarks and industrial designs to patents, utility models, and copyright, Beatriz details how legal protections can apply to everything from a fabric’s texture to a garment’s artistic structure. Fashion designers often need multiple layers of IP protection, and understanding these tools is essential to preserving market advantage. Why Fashion Law Matters in a Global Economy
Fashion Law is now recognised as a vital legal discipline worldwide. With universities offering specialised programmes and international organisations like WIPO emphasising IP’s role in brand building, legal professionals are stepping into critical roles, especially in markets navigating digital transformation and sustainability demands.
Emerging Legal Challenges
From AI-generated clothing and metaverse fashion to 3D printing and influencer contracts, the fashion world faces new legal questions. Beatriz underscores the need for updated legal frameworks to guide creators and protect their digital designs and intellectual property.
Venezuelan Innovation: Real-World Case Studies
Beatriz references two key Venezuelan cases:
Osomtex Thread: A sustainable, patented textile made from recycled fibres now used by global brands.
Perinola Fashion Design: The first officially recognised Applied Art Work in Venezuelan fashion law, protecting unique dress-fastening techniques.
These examples showcase how innovation, when paired with IP protection, can elevate local talent to international platforms.
Conclusion
In a world where fashion is both commerce and creative expression, legal protection has become more essential than ever. Beatriz Ayala’s article provides a comprehensive overview of how Fashion Law is rising in importance not just in Venezuela, but across an evolving global industry.
Read the full article in Women’s IP World Annual 2025, essential reading for legal professionals, designers, and innovators working at the crossroads of creativity, commerce, and intellectual property in the fast-changing world of fashion.
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