Strategy to successfully enforce your brands in Peru by Adriana Barrera

Strategy to successfully enforce your brands in Peru by Adriana Barrera, Founder and Managing Partner at BARLAW – Barrera & Asociados, Peru.

In The Women’s IP World Annual 2026, Adriana Barrera, Founder and Managing Partner at BARLAW – Barrera & Asociados, Peru, shares practical guidance on developing successful IP enforcement strategies in Peru. She explains how businesses can strengthen brand protection through proactive monitoring, strategic investigations, and effective administrative and criminal enforcement measures.

Protecting Brands Starts with a Proactive Strategy

Successful IP enforcement begins long before legal action becomes necessary. Adriana Barrera explains that businesses should establish comprehensive protection strategies covering both online and offline markets. Early market surveillance, investigations, and evidence collection help rights holders identify infringers, assess risks, and determine the most effective course of action before infringement escalates.

Combining Investigation with Strategic Enforcement

Once infringement has been identified, selecting the appropriate enforcement approach is essential. Depending on the circumstances, businesses may pursue cease and desist letters, administrative proceedings, or criminal actions. Adriana highlights the importance of gathering certified evidence before approaching infringers, particularly in cases involving online marketplaces, counterfeit goods, and informal businesses.

Leveraging Peru’s Legal Framework

Peru provides multiple avenues for protecting intellectual property, including administrative actions before INDECOPI, Customs border measures, and criminal enforcement. These mechanisms allow rights holders to seize counterfeit goods, stop infringing imports, and pursue sanctions against offenders. Combined with Customs recordation and collaboration with law enforcement, these tools create a robust framework for protecting valuable brands.

A Long-Term Commitment to Brand Protection

Effective brand protection is not achieved through a single action but through continuous monitoring, enforcement, and collaboration with authorities. Adriana emphasises that educating law enforcement, maintaining market surveillance, and adapting enforcement strategies are essential to reducing counterfeiting and safeguarding intellectual property in an increasingly complex commercial environment.

Conclusion

Adriana Barrera demonstrates that successful IP enforcement requires preparation, strategic planning, and the effective use of Peru’s legal framework. By combining proactive investigations with administrative, criminal, and Customs enforcement measures, businesses can better protect their brands, minimise infringement, and strengthen their long-term commercial success.

Read the full feature in the Women’s IP World Annual 2026 to explore practical strategies for protecting and enforcing intellectual property rights in Peru through effective investigations, legal action, and Customs enforcement.

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