How Attorneys in Smaller Countries Can Encourage Small Business Owners to Protect Their Trademarks by Elleson Fraenk

In the Women’s IP World Annual 2025, Elleson Fraenk, Attorney and Founder at Vision Legalis Advocaten, Republic of Suriname, addresses a critical issue for small economies: how to encourage small business owners to take trademark protection seriously. Drawing on her experience in Suriname, Elleson highlights the importance of proactive legal guidance in safeguarding brand identity and supporting entrepreneurship.

Why Trademarks Matter for Small Businesses

In markets where small and medium-sized enterprises (SMEs) form the backbone of the economy, trademarks are more than just a logo or name; they represent trust, quality, and reputation. Elleson underscores that early trademark registration helps businesses differentiate themselves, build customer loyalty, and guard against infringement and counterfeiting.

Raising Awareness of the Risks

Many SME owners underestimate trademark protection until faced with legal disputes or brand imitation. Elleson urges attorneys to actively educate entrepreneurs about the risks of delayed registration, from market confusion to loss of brand identity, and to stress the benefits of acting early. Simplifying the Registration Process

A common barrier to trademark protection is the perception that registration is costly or complex. Elleson demystifies the process in Suriname from conducting a trademark search to securing ten years of renewable protection and advocates for clear, step-by-step guidance that empowers business owners to register early. Trademarks as Business Assets Beyond legal protection, trademarks can increase a business’s market value, attract investors, enable licensing deals, and even be leveraged as collateral in certain jurisdictions. Elleson points to opportunities for small producers, such as artisanal goods makers, to benefit from trademark licensing with larger distributors and retailers.

Practical Solutions for Access

Financial constraints often deter small business owners from seeking trademark protection. Elleson recommends creative solutions such as pro-bono or discounted legal services, community workshops, and partnerships with business organisations to make trademark education and protection more accessible.

Conclusion

Elleson’s message is clear: building a culture of IP awareness in smaller economies benefits not only entrepreneurs but the entire economic ecosystem. Through education, accessible legal services, and consistent advocacy, attorneys can help small businesses protect their brands and position themselves for sustainable growth.

Read the full article in Women’s IP World Annual 2025, essential reading for attorneys, entrepreneurs, and policymakers committed to building a strong culture of brand protection and economic growth in smaller economies.

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